WHAT WE CAN DO FOR YOU -
At Champagne, we don't do what other people do.
Instead, we . . . . .
- Develop treatments that are different
- Write scripts so that people get the message
- Produce films that are worth watching
- Direct films that attract attention
- Edit films that encourage people to take action
- Format films for presentation on almost every conceivable media player - websites mobiles, TV screens and whatever else you can think of
Did your last video project deliver all this? If so, fine, but we'll still do it better, because we've got real imagination. loads of experience, skills to die for, attitude (what can I tell you?), and lots of nice 'kit'. We're also great to work with because we're flexible, understanding, effective. . . . . and we love what we do.
When you are considering what type of video to use on the internet there is no one size that fits all solutions. Doing a demonstration on video may work for some while doing a documentary may work for others. Making a funny video to grab attention may be the right choice for you but a serious call-to-action may suite others better. The important thing is to ask what is the purpose of the video?
What is the goal of the video? If the film will be used to drive traffic to your website you will want something that is short and to the point with a clear call to action. If you want to demonstrate your expertise then a how-to video may be the best choice. If the video is used as a value asset for your clients then a longer training video may be in order.
Who is your audience? People will say to us that the kids today like short funny videos. Well, most people like short funny videos. If you are after a younger audience a short funny video will be perfect. If you are trying to attract young people to volunteer to work on a charity project then that's not going to work. Take some serious time to think about who you want to watch the video. What will they respond to? What will motivate them to take action
What is your budget? We should probably ask what return do you want from the video? A £5,000 video is cheap if it generates a £10,000 return. You may want to approach the budget from this angle. If you start out by saying you only want to spend £500 and you are using the video to convert visitors on your business home page you will not get the results you want. But a quick video blog or turning a set of stills into a flash file is inexpensive and often effective. The budget you have will affect what you can do but if the return is important then you need to find the budget to fit the job.
Where will you use the video? If your hope is to create a viral video that will be shared on YouTube and Facebook the project needs to be short and to the point. It will need to be well branded or identified so people know what you want them to do. Do you want them to visit your website or just know your name? If the video is being shown from your website by an audience that has chosen to watch the film then the look, feel and branding should reflect the look, feel and branding of your company or website.
The point is that there are many ways to use video on the internet. It is an effective tool for driving traffic to your website, converting visitors to customers and retaining your current clients. It is an effective communications and entertainment tool. But it should not be beyond the reach of most companies and organisations. Spending some time planning what you need and how you will use the video will determine your budget and what you should do next.
Timothy Lorang of Image Media USA